Disney Design

Cast Services Hallway Refresh

The Epcot Cast Services Hallway is unique in that the majority of Cast Members pass through it on their way to work. Because it is highly trafficked, Epcot has many communication vehicles in that hallway. I recently led the refresh of this hallway from a design and communication perspective.

Cast Services Hallway Refresh 1.jpg
A mock-up I created of new banners featuring the Evolving Epcot style guide, as well as concept art from upcoming projects at Epcot. I decided to feature the concept art in a more artistic way instead of a timeline as we do not currently have established dates to share with the Cast.
Concept art 1
This photo is the final product of the above concept art.
Cast Services Hallway Refresh 2.jpg
Instead of a digital Leadership Board, I decided to create a non-digital version and re-locate it to beside the entrance to the Leadership Center. By creating a non-digital leadership board, we no longer have to worry about aging TVs and more closely align to Leadership Boards at the other three parks.
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The installed non-digital leadership board.
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All of our active engagement was consolidated onto one wall, creating a one-stop shop for busy Cast Members on their way to work. Unlike our previous arrangement, now Cast Members only have to stop once to take in communication. I also decided to label the TVs to call out the specific type of content being featured.
New Hallway 2.jpg
The final product as shown in the above concept art.

Universe of Energy Closing Collateral

This postcard was distributed to all Epcot Cast Members to commemorate the closing of Universe of Energy.

This postcard paired with the Cast Member gift for Universe of Energy Closing Cast. A patch from their costume was attached over the logo on the front of the postcard.

Incredible Summer Signage

Using the Incredible Summer assets, I created signage for each of the four parks, as well as a banner bug that was displayed at Magic Kingdom, Epcot and Disney’s Hollywood Studios.

MK Incredible Summer security banner-01.jpg

Epcot Incredible security banner-01.jpg

DHS Incredible Summer Banner-01.jpg

DAK Incredible summer banner-01.jpg

Incredible Summer banner bug-01.jpg

Third Shift Breakfast: Big Hero 3

Our third shift Cast works to maintain the magic while most of us are asleep. Each year we honor our third shift “heroes” with a special breakfast just for them. This collateral was printed and displayed at the Big Hero 6-themed event.

Epcot Cast Party 2018

The 2018 Epcot Cast Party is inspired by each of our four festivals. I wanted the Backyard Bash: Festival of Festivals logo to hearken back to each festival, but have a style of its own. An icon from each festival is represented in the logo, but the art style draws from the Epcot International Festival of the Arts with a summery color palette.

Festival of Festivals Logo-01.png

Epcot Cast Party 2017

This event guide was distributed to over 4,000 Epcot Cast Members at the 2017 Throw-Backyard Bash Cast Party.

I designed a Snapchat geofilter that was used for the 2017 Cast Party. Each of Epcot’s Cast Members could take a Snapchat photo with this filter, and share it externally.

CastTV Slides

Walt Disney World’s CastTV network provides high-level, quick-hit information using engaging graphics and minimal copy.

AP perk FG slide-01

EpTALK slide 03272018-02May Cast shopping slide_v-01EpTALK slide 1Valentine's Day slideDoB update slideCandlelight Slides-02